Spain Market Lead

Job description

21 Buttons is changing the fashion game - through technology and talent. It has become the leading fashion social network in Europe where more than 10 million users come to get inspired by their favorite influencers and friends’ ready-to-shop content. With over 20 million outfits shared globally, 21 Buttons allows anyone, no matter their audience size, to earn revenue from sharing their personal style.


Having launched our first country just over 3 years ago, and now with more than 7,000 influencers across the UK, Germany, Italy, France, Spain and the US, we are backed by several top-tier European VCs and growing faster than ever from our offices in Barcelona, New York and London.


The Role

As a Spain Country Lead, you will be responsible of growing the app in the market. You will identify and develop the business strategy and handle the operation details to ensure that the directions given to the team contribute to accomplish the overall organization’s goals and strategy, budget management; not forgetting team's dynamics helping to lead performances and obtain the best from each team member. You’d be joining a truly international team of young and motivated creators, thinkers and problem-solvers who are wildly driven to achieve the same goal of being the global authority of social fashion.


What You’ll Do - Responsibilities

  • Growing the 21 Buttons app in the Spanish market
  • Responsible for main KPI’s. Define, and review important metrics and help the team progress toward the objectives.
  • Responsible for the P&L in Spain
  • Monitor tasks and workflow to ensure that department priorities and goals are met.
  • Seek new partnerships, as well as maintain and optimize existing relationships, with the aim to raise brand awareness and growing the customer base.
  • Build and implement new strategies to approach Spain-based collaborators.
  • Work closely with multiple teams: marketing, sales and product, to execute tasks.
  • Responsible for scaling and managing the Spanish Team.  
  • Appropriately prioritize and plan projects and/or tasks that maximize the benefit for the organization. Setting up and maintaining systems to appropriately structure and keep track of tasks and projects.
  • In conjunction with the Central Marketing team, develop and execute the Marketing Strategy for Spain. 
  • Lead a team of 6 Marketers with responsibilities over Influencers, Content and CRM
  • Be the main POC with the Central Marketing organization in Barcelona representing local needs

A person in this role should be comfortable in an "all hands on deck" environment and love solving problems and be able to thrive in a startup culture where execution is highly valued. We are always moving at a very fast pace to make sure that users are able to experience the magic of 21Buttons.


What You’ll Need - Requirements

  • Bachelor's Degree in Business, Marketing, Advertising, PR or Engineering. Masters focused on Management preferred.
  • 6-7 years experience in high demanding positions as in on-demand delivery (experience in B2C fast-growing apps is a plus).
  • People and business leadership experience.
  • Deep understanding of growth strategies.
  • Possessing analytical skills and strategic thinking.
  • Results oriented, autonomous and efficient.
  • Leadership - passionate about motivating teams.
  • Languages: native Spanish and proficiency in English 
  • Prior Marketing experience a big plus.

Job Location

  • Barcelona, Spain 

About The Team

The Marketing Team is getting consolidated to operate and be successful at a global scale. As a start up, we embrace and navigate constant change, so the team you’ll join is highly dynamic and always evolving to adjust.

The team is shaped by diverse marketeers that are bringing their best every day, where challenges are faced with enthusiasm and optimism.


We work hard and play hard too, because having fun is part of making people last, we are humans synching our minds towards a common goal while fulfilling our professional and personal desires.

If you believe this sounds right, come join us.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.