PR&Communication Manager - UK Market

Job description

21 Buttons is changing the fashion game - through technology and talent. It has become the leading fashion social network in Europe where more than 10 million users come to get inspired by their favorite influencers and friends’ ready-to-shop content. With over 20 million outfits shared globally, 21 Buttons allows anyone, no matter their audience size, to earn revenue from sharing their personal style.

Having launched our first country just over 3 years ago, and now with more than 4,000 influencers across the UK, Germany, Italy, France, Spain and the US, we are backed by several top-tier European VCs and growing faster than ever from our offices in Barcelona, New York and London.

The Role:

As the PR&Comms Manager for the UK market, from the first day, you will have a very meaningful role: you will be responsible for developing and executing all communication strategies and plans to build our brand reputation in the UK market. Also, you will have the chance to work together with several departments such as Influencer Marketing, Growth, Social Media, Creative and Sales that will help you with developing powerful internal and external communications.

What You’ll Do:

  • Define and adapt the global PR&Communications Plan to the UK market.

  • Build relationships with media, focusing on fashion, tech and corporate.

  • Create content for media outlets:

    • ad-hoc content

    • press releases

    • coordinate interviews

  • Lead and organize events (press, retail & influencer).

    • Contact and negotiation with suppliers.

    • Budget control.

  • Support in advertising campaigns.

  • Define and execute communication strategies, designing effective communication plans, executing them and assessing their results.

  • Deliver innovative cross-channel campaigns, compelling brand story ideas and creative strategies as needed.

  • Work closely with different HQ departments to develop stand-out, seamlessly integrated communication concepts.


What You’ll Need:

  • 5-8 years experience in Communication & PR within an agency, multinational company or media setting. Working for a digital product and/or fashion area is a plus.

  • Knowledge of the market and existing network of contacts in the industry.

  • Experience organizing events in the fashion sector.

  • Extensive experience in building advertising & communication campaigns from scratch, defining strategies, and executing integrated marketing campaigns across digital and non-digital channels.

  • Exceptional communication skills, both written and verbal.

  • Be proactive, multitasking and decisive.

  • The ability to work both independently and collaboratively, with high attention to detail.

  • Love to work in a fast-moving, dynamic company and fast changing targets.

  • Languages: native English, Spanish a plus.

  • Experience doing PR in tech a plus

  • Full-time.

  • UK position based - necessary to work in Barcelona the first 2 or 3 months.

About The Team:

The Marketing Team is getting consolidated to operate and be successful at a global scale. As a start up, we embrace and navigate constant change, so the team you’ll join is highly dynamic and always evolving to adjust.

The team is shaped by diverse marketeers that are bringing their best every day, where challenges are faced with enthusiasm and optimism.

We work hard and play hard too, because having fun is part of making people last, we are humans synching our minds towards a common goal while fulfilling our professional and personal desires.

If you believe this sounds right, come join us.