PR & Communication Director

Job description

21 Buttons is changing the fashion game - through technology and talent. It has become the leading fashion social network in Europe where more than 10 million users come to get inspired by their favorite influencers and friends’ ready-to-shop content. With over 20 million outfits shared globally, 21 Buttons allows anyone, no matter their audience size, to earn revenue from sharing their personal style.

Having launched our first country just over 3 years ago, and now with more than 4,000 influencers across the UK, Germany, Italy, France, Spain and the US, we are backed by several top-tier European VCs and growing faster than ever from our offices in Barcelona, New York and London.

The Role:

As the PR&Comms Director, from the first day, you will have a very meaningful role: you will be responsible for developing the Global PR & Communication Plan and executing it with the help of the regional teams. Also, you will work very closely with the CMO and other teams such as Creative, Social Media, Influencer Marketing and Sales, that will help you with developing powerful internal and external communications.

What You’ll Do:

  • Develop the whole PR & Comms strategy and plan.

  • Evaluate projects, sponsorship opportunities and events that contribute with glamour and prestige to our brand.

  • Build relationships with media, focusing on fashion, tech and corporate.

  • Lead and organize events (press, retail & influencer).

  • Define and execute communication strategies, designing effective communication plans, executing them and assessing their results.

  • Deliver innovative cross-channel campaigns, compelling brand story ideas and creative strategies as needed.

  • Work closely with different HQ departments to develop stand-out, seamlessly integrated communication concepts.

  • Manage external agencies.

  • Create processes to drive scale and empower local teams


What You’ll Need:

  • At least 10 years experience in PR & Communications within an agency, multinational company or media setting.

  • Experience in tech companies required (fashion a plus)

  • Deep understanding of the media landscape as well as fashion & media industry.

  • Experience organizing events in the fashion sector.

  • Extensive experience in building advertising & communication campaigns from scratch, defining strategies, and executing integrated marketing campaigns across digital and non-digital channels.

  • Exceptional communication skills, both written and verbal. Ability to articulate ideas and persuade stakeholders.

  • Strong attention to detail, excellent organizational skills and ability to manage multiple projects and/or responsibilities in parallel.

  • Ability to work both independently and collaboratively.

  • Love to work in a fast-moving, dynamic company and fast changing targets.

  • Languages: English native or super fluent; and Spanish fluent.

  • Full-time.

  • Barcelona position based.

About The Team:

The Marketing Team is getting consolidated to operate and be successful at a global scale. As a start up, we embrace and navigate constant change, so the team you’ll join is highly dynamic and always evolving to adjust.

The team is shaped by diverse marketeers that are bringing their best every day, where challenges are faced with enthusiasm and optimism.

We work hard and play hard too, because having fun is part of making people last, we are humans synching our minds towards a common goal while fulfilling our professional and personal desires.

If you believe this sounds right, come join us.