Italian Influencer Marketing Manager

Job description

21 Buttons is changing the fashion game - through technology and talent. It has become the leading fashion social network in Europe where more than 10 million users come to get inspired by their favorite influencers and friends’ ready-to-shop content. With over 20 million outfits shared globally, 21 Buttons allows anyone, no matter their audience size, to earn revenue from sharing their personal style.

Having launched our first country just over 3 years ago, and now with more than 4,000 influencers across the UK, Germany, Italy, France, Spain and the US, we are backed by several top-tier European VCs and growing faster than ever from our offices in Barcelona, New York and London.

The Role:


As the Italian Influencer Marketing Manager, you will be responsible for helping grow the app in the market and maintain a strong community of top-tier content creators. You will help to identify and develop marketing strategies for the country as well as be responsible for influencer outreach and community management. You’d be joining a truly international team of young and motivated creators, thinkers and problem-solvers who are wildly driven to achieve the same goal of being the global authority of social fashion.



  • Outreach Italian influencers and celebrities to join the 21 Buttons’ fashion community.
  • Build up an influencer/celebrity community inside the platform and create a sense of partnership among them.
  • Support marketing campaign and helping the 21 Buttons community grow within the market.
  • Help shape and implement new strategies to approach Italian-based collaborators (celebrities, influencers, advertising agencies, etc).
  • Be an instrumental creative support in developing marketing initiatives such as influencer events.
  • Work alongside the design team to create digital promotional material to aid with influencer acquisition within your country.
  • Work alongside the marketing team to develop the brand image within the country.
  • Analyze marketing channels in order to attain new users in the Italian market, and identify innovative ways of reaching new audiences (Trending digital platforms, events, press, etc.).
  • Achieve monthly marketing goals along with the team.
  • Work closely with multiple teams: marketing, design, social, content and product, to execute tasks.


Job Requirements

  • Bachelor's Degree in Business, Marketing, Advertising or PR.
  • Minimum 1-2 years influencer marketing experience within the Italian market.
  • Highly passionate about style and fashion, with a keen enthusiasm towards social media influencers and their power within the marketing sphere.
  • Deep understanding of popular social networks within the region.
  • Possessing skills in strategic thinking and problem-solving, as well as having stellar communication skills.
  • Languages: native Italian, professional English
  • Full-time.


What else is important for you to know?

  • Location: Barcelona, Spain
  • You will report to the Influencer Director

About The Team:

The Marketing Team is getting consolidated to operate and be successful at a global scale. As a startup, we embrace and navigate constant change, so the team you’ll join is highly dynamic and always evolving to adjust.

The team is shaped by diverse marketers that are bringing their best every day, where challenges are faced with enthusiasm and optimism.

We work hard and play hard too, because having fun is part of making people last, we are humans syncing our minds towards a common goal while fulfilling our professional and personal desires.

If you believe this sounds right, come join us.