Head of insights & Marketing Analytics

Job description

21 Buttons is changing the fashion game - through technology and talent. It has become the leading fashion social network in Europe where more than 6 million users come to get inspired by their favourite influencers and friends’ ready-to-shop content. With over 10 million outfits shared, 21 Buttons allows anyone no matter their audience size to earn revenue from sharing their personal style.

Launched in our first country just over 2 years ago and now with more than 3,000 influencers across the UK, Germany, Italy and Spain, we’re growing faster than ever and now are keen to find someone as passionate as we are about our project to join the Marketing team at this exciting stage of our company’s journey of propelling our ambition of Stateside expansion.

The Role

The Analytics & Insights Team Lead will manage high priority projects across the Marketing organization, supporting Marketing programs. This role will work with our Core Business teams to provide critical business insights to help identify opportunities and implement marketing/product improvements. Leveraging operational and analytical experience from challenging environments in the past, this person will manage a team of analysts and will be instrumental in driving our business forward. We’re looking for a strategic critical thinker who can start at a higher level and then dive deep into the details to deliver results.

The ideal candidate for this role should have strong analytical skills, experience managing a team, excellent time-management, and organizational habits, and the ability to clearly communicate and present information to seek buy-in.

What You’ll Do - Responsibilities

  • Lead a team of highly skilled analysts to deliver key analysis and projects across our Marketing organization

  • Serve as project manager and support your team on the day-to-day execution of their projects, reporting, and other functions your team takes on.

  • Coordinate with key stakeholders to scope, manage, and execute against projects plans

  • Drive analysis on important strategic decisions to optimize our growth & engagement

  • Measure the impact and efficiency of Marketing initiatives with the aim to optimize investments business impact

  • Develop analytical frameworks and models to help operational new products

  • Identify weaknesses and help improve or innovate new processes that drive operational excellence

  • Build, maintain, and communicate detailed reporting and analytics models

  • Own the Marketing planning and budgeting process

  • Be the lead to create dashboards with highly routinary information that helps the team to make better decisions

  • Monitor competition

A person in this role should be comfortable in an "all hands on deck" environment and love solving problems and be able to thrive in a startup culture where execution is highly valued. We are always moving at a very fast pace to make sure that users are able to experience the magic of 21Buttons.


What You’ll Need - Requirements

  • Significant professional work experience in data science, business intelligence or analytics or Minimum 5 years of analytical experience on investment banking, consulting, business intelligence, strategy, high-growth or startups

  • Ability to be an effective leader managing teams

  • Exceptional communication and organization skills

  • Investigate and get the data that responds to performance opportunities

  • Exceptional Excel / data management skills

  • Proven experience and fluency with SQL and at least one major data science and statistics language (e.g. python, R, SAS) to be tested at interview

  • Expertise in predictive modelling, including both parametric (e.g. logit/probit) and non-parametric (e.g. random forest, neural net) techniques

  • Business intelligence experience working with data warehouses and very large data sets

  • Previous experience with reporting and visualization using Tableau or other similar data visualization and reporting packages

Job Location

  • Barcelona, Spain

About The Team

The Marketing Team is getting consolidated to operate and be successful at a global scale. As a start up, we embrace and navigate constant change, so the team you’ll join is highly dynamic and always evolving to adjust.

The team is shaped by diverse marketeers that are bringing their best every day, where challenges are faced with enthusiasm and optimism.

We work hard and play hard too, because having fun is part of making people connection...at last, we are humans syncing our minds towards a common goal while fulfilling our professional and personal desires.

If you believe this sounds right, come join us.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.